We are undeniably the global epicenter of the legal cannabis industry. Our advocates spearheaded the world’s first medical cannabis legalization laws. Our cannabis business owners pioneered the modern above-ground marketplace, and the City of Oakland was the first government to license and regulate these businesses and the first to create a social equity program. Today’s Oakland equity operators continue this legacy and culture of pioneering quality cannabis and social change.
The Oakland Legendary Cannabis Awareness Campaign is sponsored by the City of Oakland and produced by Oaksterdam University in collaboration with the Equity Trade Network to celebrate this legendary legacy and help you find and support Oakland’s social equity cannabis business operators.
Jeff Jones, founder of Oakland Cannabis Buyer’s Cooperative, shown providing the first legal bag of medical cannabis to multiple sclerosis patient Yvonne Westbrook in 1995.
You know you are supporting verified Oakland equity operators when you see one of the following Oakland Legendary certification marks on the package or displayed on dispensary signage:
April 22, 2026 | Natalie Orenstein / The Oaklandside
Equity cannabis products in Oakland are getting their own special certification
April 20, 2026 | Javier Hasse / High Times
The Legends Who Built Cannabis Culture Are Finally Certified. It’s Called Oakland Legendary.
April 20, 2026 | Honeysuckle
NYC 4/20 2026 Recap: Fat Joe, Harlem Block Parties, Earth Day Activations & Cannabis Culture Nationwide
You know you are supporting verified Oakland equity operators when you see one of the following Oakland Legendary certification marks on the package or displayed on dispensary signage: